Editor's note: Sina agents have been rumors of "Guild Wars" have been no news, now, whether all the answers are revealed outSina NCSoft out of large-scale online games market by licensing operators
Korea, NCSoft took over a piece of paper round the company's announcement yesterday, Shanghai Xinlanglegu originally put in a chaotic state of the Bureau of causing unrest Sina more chaotic. According to the announcement, SINA has two joint venture companies, 51% of the equity transfer to the Nc Soft, to completely withdraw from the operation of large-scale online games.
NCsoft will continue to borrow Sina's ICP license in the country continue to "paradise" and "Paradise 2" operations, in addition with no dry Sina University, a joint venture between the two sides two years ago, the name has also been by the "Shanghai Xinlanglegu" to "Shanghai Music Valley company."
Sina divest its non-core businesses
a high-profile access to online games, compared with two years ago, today's Sina opted out of quiet. In addition to the company as well as the notice issued by NCSoft, the Sina did not publish this through any channel of foreign news. The Sina insiders also said that a letter just received the relevant notification, it is not clear that the deal involved in the specific amounts and relevant details.
"Sina's exit is not surprising. "one person commented that the game industry event, Sina announced in 2003 that agent" paradise "in the hope that this in South Korea, Hong Kong, a record of outstanding performance in areas such as games and Shanda's" Legends "competition for the market. However, strategies and channel loss, "Heaven" and "Paradise 2" has not reached the original "into the country's three online games" within the target.
which is in a "TOM Sina purchase the" incident wave of Sina, the move is precisely to divest its core business, optimize its business structure move. NetEase earnings with a high percentage of gaming revenue compared to last year's fourth quarter earnings Sina gaming business "silent." Sina regard to this, "said Sina is a long entry of information services, network games are just a small piece of their business. " NCSoft through licensing operations
Yesterday, the Shanghai Yue Gu Kim, Marketing Director, Bolong, said Yue Gu took over the company in a comprehensive, NCSoft will be using Sina's operating license to continue in the domestic operating online games business.
and such a model in the domestic policy of whether to face the risk of yet unknown, had to use Google Zengyin ICP license, domestic websites have been widely questioned. ICP license currently working with the relevant policies and regulations show that net foreign companies are not being allowed to operate as an Internet information services in the domestic class of business, in order to obtain their own ICP license must be a complex set of foreign-funded spin-off or become a full subsidiary of charge operations.
"Sina's exit does not mean that the two sides are no longer co-operation. "Golden Bolong said that this was based on the company's future development needs of both parties, joint consultation and make decisions. Then NCSoft can provide operations teams, while Sina holds a right to operate online games. The two sides can continue to work together in this way does not affect the "paradise" and "Lineage 2" This is a follow-up operation two games.
learned, NCSoft's "floor plan" also includes set up branches in China, through the acquisition of the Chinese game development company or participate in game development with Chinese characteristics to expand the Chinese market. "take a look at NCSoft's global momentum, we can understand it in China will have much ambition. "These games sector says.
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